Privacy policy

Privacy Policy

Last updated: May 23, 2025

This Privacy Policy describes how MathreCosmetics ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from mathrecosmetics.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

We collect personal information about you from a variety of sources to provide our Services. This includes direct submission by you, automatic collection during use of our Site, and third-party sources.

Information You Provide

  • Contact details: name, address, phone number, email
  • Order information: billing/shipping address, payment confirmation
  • Account information: username, password, security credentials
  • Shopping data: viewed/saved products, loyalty points, reviews, referrals
  • Customer support interactions

Automatically Collected Data ("Usage Data")

  • Device/browser info, IP address, access logs
  • Cookies, pixels, session tracking, behavioral metrics

Information from Third Parties

  • Service providers that power our ecommerce infrastructure
  • Payment processors, analytics, logistics, communication tools
  • Marketing, tracking, and advertising partners

How We Use Your Personal Information

  • To process and fulfill orders, manage accounts, and facilitate returns
  • To provide customer support and improve service experience
  • For fraud detection and platform security
  • For marketing and promotional communications (with appropriate consent)
  • To comply with applicable laws and legal obligations

Legal bases (GDPR) include Art. 6(1)(a), (b), (c), and (f).

Cookies

We use cookies and related technologies to:

  • Power the functionality of the Site
  • Analyze user interaction and behavior
  • Enable tailored advertising (only with your consent)

Visit your browser’s settings or our cookie banner to manage preferences.

Localization and Language Personalization

We may:

  • Use your IP address to detect your country
  • Redirect you to a language-specific version of the Site (e.g., /it, /en)
  • Not store persistent geolocation data
  • Avoid profiling or advertising based on location

Geolocation is processed by third-party services (e.g., ipapi.co) under their policies.

How We Disclose Your Personal Information

We may share personal data with:

  • Vendors and service providers who support our Site (e.g., ecommerce platform, hosting, analytics, fulfillment, marketing)
  • Payment processors and logistics partners
  • Marketing and advertising partners (with consent)
  • Affiliates within our business structure
  • Legal/regulatory authorities as required by law
  • In connection with mergers, sales, or restructuring

We do not sell personal data or use sensitive information to infer characteristics without explicit consent.

Data Categories Disclosed

Category Recipients
Identifiers (name, email, contact info) Providers, fulfillment partners
Commercial data (orders, cart, preferences) Infrastructure and analytics vendors
Internet activity (Usage Data) Optimization and advertising partners
Geolocation Infrastructure services (e.g., IP detection)

Children's Privacy

Our Services are not directed to children. We do not knowingly collect data from users under 16. Parents may request deletion of data by contacting us.

Security and Retention

We use appropriate security measures (encryption, access control, etc.). Data is retained only for as long as needed to:

  • Fulfill contractual and legal obligations
  • Support active user accounts
  • Comply with tax and audit requirements

Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your data
  • Request data portability
  • Withdraw consent or object to processing
  • Restrict or limit data processing
  • Lodge a complaint with your data protection authority

You may submit a request to: contact@mathrecosmetics.com. Proof of identity may be required.

Global Privacy Control and Targeted Advertising

If you visit our Site with the Global Privacy Control signal enabled, we will treat it as a request to opt out of personal data sharing or sale, where applicable.

International Transfers

Data may be processed outside your country. Transfers are safeguarded using:

  • Standard Contractual Clauses (SCCs)
  • Other lawful transfer mechanisms compliant with applicable privacy laws

Third-Party Links

Our Site may link to third-party platforms. We are not responsible for their practices or content. Users should review external privacy policies independently.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your available rights, please email us at contact@mathrecosmetics.com or contact us via WhatsApp at +39 379 258 8332.


For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controller of your personal data.